Brendan has advised on many brands through the years these include international fashion, hotel and beauty brands advising on multiple start-ups and established brands.
His own brands include anatome and Murdock London.
Brendan has just launched his new brand anatome, click here for more information. anatome is built on the simple principle that nutritional and emotional balance is the pathway to a healthy, fulfilling life. He has worked closely with nutritionists, herbalists and sports scientists to develop our own-brand range of essential oils, vitamins and nutrients, to provide an edited, core collection for everyday use. In addition to these health essentials, the inaugural store, located in London's creative hub in Shoreditch, sells exceptional sporting apparel and accessories, which sit alongside a health café including a range of bespoke anatomē teas. Our in-house Nutritionist offers one-on-one consultations and can advise on a range of health and wellbeing issues.
In 2006 with a passion for men’s grooming and with an initial £20k business, Brendan set about creating the Murdock London brand, that would go on to redefine the contemporary men’s grooming market.
Within 10 years he took the brand to a fully developed, currently UK market leader made up of 8 stores and concessions, wholesale channel presented within 28 international territories, licensing agreements for airline and hotel amenity programs and a compelling online channel.
Brendan’s first foray into business was in 2002 with a restaurant and bar CRU, a unique destination in Hoxton that redefined the traditional wine bar . Located in a 3000sq ft former warehouse The uniqueness of the restaurant was the quality of the wines, sourced from small producers internationally combined with a Mediterranean food offering that contributed to the refining of dinning today with sharing platters and small dishes.
CRU won best new restaurant with Tatler magazine in 2003 and was shortlisted for best new restaurant by Square Meal, the Evening Standard and Time Out.