What We Do

We know brands inside and out – the focus required, the unique product offering, the people, and most of all the stories to be told to enable the brand to really stand out.


Our personal approach, our business relationships and experience puts us in an excellent position to help strategically develop brands, ensuring it connects with inter-generational customer base.

After a decade creating and steering Murdock London and CRU - both award-winning, market-leading brands, Brendan is ultimately known as a visionary entrepreneur, an innovative, collaborative leader with expertise in creating challenger brands.

He has recently launched a new Health +Fitness brand anatome, with the inaugural store opening in Shoreditch

Read more about Brendan's experience and background here